Yellow Journalism refers mainly to the 1890 circulation war between rival paper and magazine companies. Wanting to outsell their competitors, journalists would alter facts for a better story. Not only would false stories be published, but periodically publish photographs on news print.
Historians refer to the Spanish-American War as the first press-driven war. Hearst and Pultizer used eccentric headlines to fuel public passion for the war.
Hearst said, "You furnish the pictures and I'll furnish the war." This describes what yellow journalism was all about. Things were fabricated and catchy so newspapers could gain more readers.